2011 China (Shanghai) International Printing Industry Expo

Scarf, Cheongsam and Digital Printing
by Tim Wang

Textile printing, being a behalf of popular, is a very important part of fashion industry. However the printing process is considered as highly difficult and complex technology. It comes to the digital era along with technical progress. That accompanies with more colorful, efficiency and diversity to printing textiles. In digital printing field, Everlight is the major supplier of inks. We participate in 2011 China (Shanghai) International Printing Industry Expo to promote Evercion P range and Everjet RT digital inks.

Everlight digital inks. Because of beautiful colors and superior handling feel, no matter why, our booth caused great repercussions and attracted attention from most visitors. Owing to the excellent visual effects and a clear theme of digital inks, some Chinese and international equipment manufacturers have inquired the possibility to cooperate with Everlight. That was the positive benefits from participation in exhibitions.

In particularly, this was the first time that Everlight presented the actual scarves and cheongsams. All of them were colored with

Everlight products were usually defined as industrial products. It was far away from the people's livelihood and difficult to present distinct exhibits. So, in the past exhibitions, the product image always was the main appeal to visitors. But this time, by the show of actual goods, we clearly demonstrated the strength of Everlight products in the fashion industry. However, interestingly, a lot of visitors though that we were selling scarves. We believed such experiential presentation will establish a model for our future exhibitions.

With the ambition to expand international market, Everlight increase frequency to joint exhibitions in recent years. Therefore the contents have to be much more diverse and the reception staffs must be more versatile than before. For example, our team members were from EVSH, CCBU, TSMD and R&D to provide appropriate services for different demands. All members spontaneously played their function, which was relying on the long term understanding to each other. That resulted in the Everlight culture characteristics which have deeply affected all employees.